B2B buy now, pay later (BNPL) solutions have gained significant traction in recent years, with merchants seizing the opportunity to provide flexible payment terms while enhancing their buyer’s payment experience, differentiation from competitors & reducing fraud.
While B2B BNPL solutions have empowered merchants to offer flexible payment options to buyers, enterprises looking for a more consistent branded experience should consider platforms that offer ‘white-label BNPL’.
White-label BNPL is a customisable payment solution that allows merchants to offer their buyers the flexibility of deferred payments, typically in the form of instalments, via branded payment experiences.
Enhancing the Buyer Experience with White-Label B2B BNPL
Buyer experience is a critical aspect of business success, and white-label B2B BNPL solutions can significantly contribute to enhancing it.
Customisation/Branding the Payment Experience
White-label B2B BNPL solutions offer merchants the flexibility to customise the user experience, aligning it with their brand identity. From the colour scheme to the messaging, companies can ensure a seamless and consistent branding throughout the buyer journey, strengthening their brand image and increasing buyer affinity. The entire payment journey can be customised so you can provide checkout experiences according to your buyer preferences.
With Kriya, you can build B2B BNPL directly via our API for a highly flexible and customised checkout solution - Learn more
Streamlining the Checkout Process
Checkout processes are often perceived as potential roadblocks to conversions. However, with white-label B2B BNPL integration, merchants can simplify and streamline the checkout experience, eliminating unnecessary steps and providing buyers with a frictionless purchasing journey. The impact of optimising your checkout process & payment options cannot be understated: We’ve seen Kriya merchants drive 68% increase in average order value, 82% increase in likelihood to convert & 2x increase in repeat purchases.
Learn more about our Ecommerce PayLater solution
Benefits of B2B BNPL
As we’ve covered above, white-label B2B BNPL solutions provide merchants with greater control of the payment experience, enabling them to provide a consistent brand flow. But lets cover the broader benefits of B2B BNPL you’ll also get from implementing a white-label B2B BNPL solution:
Improve Conversion & Order Value
BNPL has been proven to significantly increase conversion rates & average order value by removing financial barriers for buyers at the point of purchase & empowering them to pay on their own terms. Many B2B buyers expect to pay on invoice terms or to access trade credit. B2B BNPL packages this up as a payment method, instantly available at point of order.
Kriya merchants that offer flexible payment terms via BNPL drive:
+82% more likely to purchase with Pay Later
+68% increase in average order value
2x more likely to make repeat purchases
Cost-Effectiveness
When offering white-label B2B BNPL, providers like Kriya, will handle all payment collections on your behalf. This can result in significant savings on resources previously allocated to managing collections and chasing late payments.
Revenue Growth
Integrating white-label B2B BNPL can open up new revenue streams for businesses. By increasing the affordability of purchases, merchants can attract a larger customer base and drive higher sales volumes. Furthermore, providers like Kriya cover buyer authentication, credit checking and assign spending limits - while taking on the risk of authenticated buyers. You may be leaving money on the table if you’re not currently able to offer credit to all of your good buyers.
Quick and Easy Integration via Direct API
Integrating Kriya’s white-label B2B BNPL solution into existing systems is a smooth and hassle-free process. Merchants are able to build directly to our API for a highly flexible and customised checkout solution - the process can be completed in a matter of weeks
“The integration process was very smooth, the team’s level of professionalism and efficiency in addressing issues left us thoroughly impressed. The team was well-prepared and had a strong understanding of the product."
Tibor Kadar, CFO, Fractory
Risk Management and Security Aspects
Ensuring robust risk management and security is a crucial consideration for any business. Let’s dig into how to ensure white-label B2B BNPL solutions address these concerns effectively.
Fraud Prevention Measures
Although there is plenty of upside to offering credit and payment terms, it also introduces an element of risk that you won;t be paid back. But the best white-label B2B BNPL solutions mitigate this with advanced fraud prevention measures, reducing the risk of financial losses due to fraudulent transactions. With Kriya, buyers are instantly checked for creditworthiness and authenticated as genuine businesses at the point of order. Onboarded buyers are provided a spending limit, and merchants are shielded from credit and fraud risk.
Discover more about buyer onboarding
Are You Innovating or Leaving Money on The Table?
Give buyers the choice to pay on their own terms and provide a seamless checkout experience with Kriya Paylater. We handle the transaction from end-to-end, with a frictionless buyer journey.
- Instant buyer authentication & spending limits set
- Flexible payment terms
- Kriya pays you in full on delivery of order
- Kriya takes on the risk & handles payment collection
PayLater is driving real growth for our merchants:
- 40% Buyer Adoption
- 45% Revenue Growth
- 4x Increase in acquisition of new buyers
Talk to our team today to find out more about how we can help you
FAQs: White-Label B2B BNPL
What is white-label B2B BNPL?
White-label B2B BNPL is a customisable payment solution that allows businesses to offer their buyers the flexibility of deferred payments, typically in the form of instalments, without the associated interest, fees, or late payment penalties.
How does white-label B2B BNPL work?
White-label B2B BNPL works by integrating a buy now, pay later feature into a business's checkout process while maintaining control of the design & journey. Buyers can choose this option and spread their payments over time, making it more convenient and affordable for them.
Is white-label B2B BNPL secure?
Yes, white-Label B2B BNPL prioritises security. It employs encryption and other security measures to safeguard buyer data and ensure safe transactions, giving both merchants and buyers peace of mind.
Can businesses integrate white-label B2B BNPL easily?
Yes, white-label B2B BNPL solutions are designed for easy integration via Direct API.
What are the benefits of white-label B2B BNPL?
The benefits of white-label B2B BNPL include increased sales as buyers are more likely to complete purchases, improved buyer satisfaction due to flexible payment choices, cost-effectiveness, and the potential for new revenue streams.
